For Immediate Press Release
For more info, please contact:
Chris Pfaff
Chris Pfaff Tech/Media LLC
201-218-0262 (mobile)

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Eletronic Press Kit (EPK)
as a zipped file with WORD doc and images
below, please click here.

First National Social Television Network Rolled Out by Comcast On Demand Local & Simplynew Studios
SimplyNew Studios Founder Marc Scarpa Helps Develop New Social TV Platform;

Casts Local Tastemaker Talent in 10 Major Markets to Produce Unique Video Essays

Marc Scarpa, above, creator of VidBlogger Nation.

October 24, 2011 – Los Angeles and New York – SimplyNew Studios announces the launch of VidBlogger Nation, the first national social t.v. network. The network features self-portraits by hometown tastemakers who share the stories of people, places and things in their city from a first-

Four of the ten VidBloggers, below, are, Sarah Austin from San Francisco, Jenny Scordamaglia from South Florida, Jessica Berry from Philadelphia, and Zennie Abraham from Atlanta. Check out their videos, and others, below.

person perspective. VidBlogger Nation is initially rolling out three seasons of content in 10 key markets, or 360 episodes in the next 90 days. The markets include Philadelphia, New Jersey, New England, Atlanta, South Florida, Michigan, Denver, Portland (Oregon), Sacramento, and San Francisco. Each market is be anchored by local VidBlogger, all hometown celebrities in their own right, who maintain a strong Facebook and Twitter followings, in addition to personal blogs and vlogs and fan sites.


Created by the renowned and award-winning participatory media director-producer Marc Scarpa (, in partnership with Comcast On Demand Local, VidBlogger Nation is shot on location by the local vidbloggers, both male and female in the 14-30 age range. The VidBlogger Nation programming consists of colorful three-to-five-minute episodes on topics ranging from ‘Naked Cocktails’ (a look at best non-alcoholic bars and happy hours) and ‘Awesome Wi-Fi’ (where to go for the best free wi-fi) to ‘Haunted Places’ (visiting sites supposedly haunted by local spirits) and ‘Music Mania’ (a review of the vidblogger’s favorite music). The vidbloggers create, shoot and edit their pieces in their own unique style and these are available on Comcast On Demand as local and national segments.  

The first-person narrative of the VidBlogger Nation segments capture idiosyncratic moments in the local markets that relate to the bloggers’ personalities. The resulting product is an essay that is diaristic without becoming a travelogue or a news documentary. Story concepts originate from both SimplyNew and the local talent.


“We wanted to create a social t.v. look-and-feel that emanated from the web, with a style that fit the locale of the vidblogger’s world, and enabled them to be natural hosts for stories that were authentic to them,” said Scarpa. “As television moves toward an all-IP universe, the grammar of what we watch on t.v. will have more to do with an emerging, and immersive, web presence. Vidblogger Nation is the first step toward blurring the boundaries between web t.v. and cable t.v.”


SimplyNew began casting for VidBlogger Nation through an outreach program in late-2010, and

narrowed the talent down to 15 before making final decisions in August, 2011.


Check out these VidBlogger Nation network talent clips from Season #1:


Follow Vidblogger Nation at: - Facebook: - Twitter: - YouTube:

About SimplyNew Studios

SimplyNew Studios is a leading developer of participatory media productions, including live web, mobile, and on-demand broadcast events. The company was founded in 2001 by renowned director-producer Marc Scarpa, a pioneer in the webcasting industry who is founding member of the Producers Guild of America New Media Council. Based in Los Angeles, SimplyNew Studios specializes in multi-platform productions, and have delivered groundbreaking content for customers including Comcast, Sony Music, MySpace, the GRAMMYs, and Woodstock ’99, among others. For more information, please visit the company web site at


EDITOR’S NOTE: If you would like a color photograph of Marc Scarpa, CEO of SimplyNew Studios; VidBlogger Nation headshots or production stills, please contact Chris Pfaff on 201-218-0262 or