For more info, to request a review download code,
or to arrange an interview, please contact:
Christopher Buttner
Tel: 415-233-7350

To download the
"" EPK consisting of this press release as a
WORD document and the headshot image below,
please click here. Launches New Way To Aggregate Your Digital Life;
Raises $530,000 From Speedinvest To Build-Out Platform
The Online Studio for Creative People Offers Elegant Visualizations and
Customizable Galleries That Enable Greater User Control and Branding

FEBRUARY 13, 2012 - NEW, a developer of next-generation web tools for information and media visualization, today announced the launch of its new service, a platform for building rich media and personal expression with simple but sophisticated online design tools. The service targets creative people who wish to bring together all of their digital media into a powerful, unique individual brand. The company also announced that is has raised $530,000 led by SpeedInvest, a business angel fund with operations in Vienna, Austria and Silicon Valley. will be based in New York and San Francisco, with a development team in Vienna, Austria.

Christopher Clay, founder and CEO of launches a private beta version of its service today, at Developed by Christopher Clay co-founder of Vienna’s Metalab, a collaborative technology space, is a design studio and personalized web aggregation service. offers a freemium model, with premium features for registered users that include domain names and additional storage. will also sell ‘views,’ dynamic tools that render media and content, through an app store that will also enable third-party content providers to develop and sell their own stunning visualizations. Rich media ads can also be placed throughout the experience. is a multimedia content aggregation platform that is elegant, customizable, and can be accessed on every device. Built as the online studio for creative people, can help users tell the story of who they are by showing their activities and interests more easily and in more compelling ways than ever before. The service enables users to ‘mash up’ their content in many ways, from iPad-enabled photo galleries to maps combining ‘check-ins’ and rich media, or a full-screen t.v. channel of their video content.


With, photographers can create exciting portfolio pages; designers can craft stunning layouts; musicians can implement timeline views for band histories; filmmakers can create elegant screening rooms for their works, and hackers can deliver scrapbooks of their data.


“We saw that there was a need for an online service that enabled people to do more than just post their interests, but express themselves in more colorful ways. allows you to create your online identity in a compelling way by creating ‘soups’ with different ingredients that you can customize and evolve as you see fit,” said Christopher Clay, founder and CEO of “We have built to be more than a digital scrapbook for sharing. It operates as a kind of app store for visualizations, and a destination for both the creative community and the creative-minded. It is a powerful tool for personal expression.”


Said Clay, "There has been a trend to augment user-created content with compelling design and presentation to turn it into something more: Instagram instantly makes your digital snapshots look impressive, Animoto turns them into beautiful videos, Flipboard turns what your friends share into a rich magazine. We're now applying this concept to your own digital life, allowing you to collect it under your own brand and beautifully visualize it in myriad ways."

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Originally created from tumblelog service, has generated strong responses from early users. is built as a next-generation web visualization service, and uses HTML5, CSS3, and JavaScript for a client-side view and widget platform. The service leverages local storage, and is optimized for all mobile platforms; content appears the way you want it to appear, with the desired look-and-feel. enables continuous uploads of user’s content to display their digital life, combining and extending existing web services in use. All content is fully customizable, and under the user’s domain and control. is a great example of the web talent that is resident in Central Europe, and Chris has a wonderfully executed product, as well as a fantastic vision. His coding and information design background, and his technical team, are world-class, and we anticipate that he will build into a leading social media service,” said Erik Bovee, founder and U.S.-based general partner of SpeedInvest. “We provide global strategic, hands-on assistance to our portfolio companies, and the U.S. market is where we often seek growth for our ventures.”


About is a developer of next-generation web tools. The company’s service is a new version of personalized web aggregators, and enables creative professionals and creative-minded individuals to customize their digital life with compelling visualizations. is founded by Christopher Clay, the founder of Vienna’s Metalab, a hacker collaborative community space. The company is based in New York and San Francisco, with a development team in Vienna, Austria. For more information, please visit the web site at or join the Twitter stream at @soup_me.