FOR IMMEDIATE PRESS RELEASE:
Motley Crüe's lead singer, Vince Neil
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October 5, 2007 (Las Vegas, NV). Rock Radio Station 100.5 MAX FM, serving the second largest geographic radio market in the United States, and owned by Max Media of Hampton Roads, is participating in a two-week advertising contest campaign to support the Third Annual "OFF THE STRIP Charity Poker" Tournament, founded by Motley Crüe's lead singer, Vince Neil. Proceeds from this No-Limit Texas Hold 'Em charity tournament will benefit Vince's Skylar Neil Memorial Foundation, and the T. J. Martell Foundation, for Cancer, Leukemia and AIDS Research. MAX FM's contest campaign will send two winners and their guests to participate in Vince's "OFF THE STRIP" Charity Poker Tournament, November 3, 2007, inside The Joint at The Hard Rock Hotel and Casino, Las Vegas.
According to Nathan James, Promotions Director for Max Media of Hampton Roads' 100.5 MAX FM, the "OFF THE STRIP" Charity Poker Tournament sponsorship program kicked off with aggressive pre-promotion spots on October 4 and swings into full gear on October 8, for an ambitious two-week on air contest event leading up to the grand prize drawing. To participate, listeners need to answer poker-related trivia questions in order to be entered into the contest. Winners will be selected during the week of October 22, 2007. Max Media strives to participate in numerous charitable and philanthropic events and promotions that are weaved into ongoing ad campaigns, and Nathan states, “Vince's promotional offering tied in perfectly to other 100.5 MAX FM's October promotions currently underway in support Breast Cancer Awareness Month.”
The national charity sponsorship campaign program is the brainchild of Vince Neil, who sought to spotlight the charitable endeavors of his Skylar Neil Memorial Foundation an d the T. J. Martell Foundation. The offering allow s Rock radio sta tions to promote to advertisers the opportunity to sponsor one winner and a guest, per market, to participate in a fun-filled weekend with Vince Neil and several of his favorite ‘ Girls, Girls, Girls' at a charity poker tournament, with a shot at $50,000 in guaranteed prize money. Proceeds from this No-Limit Texas Hold 'Em charity tournament will benefit Vince's Skylar Neil Memorial Foundation, and the T. J. Martell Foundation, for Cancer, Leukemia and AIDS Research.
According to Jon Scott, West Coast Coordinator for the T.J. Martell Foundation, “The response to Vince's program has been overwhelming, as so many radio station executives are seeking new and innovative ways for advertisers to reach new customers. 100.5 MAX FM's promotional event and advertising model fit in perfectly with Vince's concept as if they originally partnered in its design and execution.”
In 1995, Vince Neil, lead vocalist of the multi-platinum selling heavy metal band Motley Crüe , lost his daughter Skylar to stomach cancer. Since that time, Vince has endeavored to help raise awareness and much needed funding for children's illnesses. Since its inception, the Skylar Neil Memorial Foundation has donated over one million dollars for Cancer, Leukemia and AIDS research through the T.J. Martell Foundation. All of the proceeds from The Skylar Neil Memorial Foundation Events (The "OFF THE STRIP POKER" Tournament, Vince Neil's Motley Cruise, and the Skylar Neil Memorial Golf Tournament), are given to the T.J. Martell Foundation so that it can continue its groundbreaking research.
Columbia/Sony music industry executive Tony Martell, who was instrumental in the signing of Ozzy Osbourne and Stevie Ray Vaughn, among others, founded The T. J. Martell Foundation in 1975 in memory of his son, T.J., a victim of leukemia. The T. J. Martell Foundation, which has raised more than $225 million over 32-years, remains dedicated to raising funds for the innovative initial and ongoing research into the treatments and cures of the world's three most deadliest diseases, leukemia, cancer, and AIDS at the leading eight research facilities throughout the United States. In 2001, T.J. Martell Foundation money contributed to the discovery of Gleevec, the breakthrough drug that has a profound effect on a rare strain of leukemia.
Radio stations that wish to participate in this, or future, Vince Neil-related sponsorship event(s), please reach Jon Scott at the above contact info.
For additional info about The Skylar Neil Memorial Foundation, please visit: http://www.skylarneil.org
For additional info about the T.J. Martell Foundation, please visit: http://www.tjmartellfoundation.org