For Immediate Press Release
For more info, please contact:
Christopher Buttner, President
PRThatRocks.com
Tel: 415-233-7350
Email: Chris@prthatrocks.com


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"The New Up West Coast Concert Tour"
Press Release as a WORD Doc,
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MTV-lauded The New Up Announces Concerts in Washington, Oregon and Southern California
Intimate Club Shows and Meet-and-Greets Offer Fans Rare Opportunities to Meet Breakout Band

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The New Up, voted a Best Bay Area Breakout Band of 2009 on MTV2/Ourstage, proudly announces the release of their new award-winning video single, Bitch, from their CD Better Off, to all video music media outlets nationwide. 
With the release of their fourth studio effort, Gold, The New Up, who, according to Jennifer Gibson of Flagpole Magazine, “shattered my placid veneer with some of the most striking, exotic and brashly coherent indie-ish pop that’s ever graced my ears,” will embark on their fourth national tour in October 2010.
BigDiction.net states, “The New Up never fails to create catchy pop melodies that are just begging to be sung along with…” And sing along you can, because in August of 2010, The New Up's entire critically-acclaimed catalogue will be made available through all US music retail locations and worldwide digital music retailers through IRIS Digital Distribution.

July 20, 2010 – San Francisco, CAThe New Up, voted a Best Bay Area Breakout Band of 2009 on MTV2/Ourstage, proudly announces five performances in Washington, Oregon and Southern California, beginning July 23.  The New Up recently released their new multiple award-winning video single, Bitch, from their CD Better Off,to all video music media outlets nationwide, as they put the finishing touches on their fourth studio effort, Gold, which is scheduled for an August 2010 release.  The New Up, who according to Jennifer Gibson of Flagpole Magazine, “shatters your placid veneer with some of the most striking, exotic and brashly coherent indie-ish pop that’s ever graced your ears,” will embark on their fourth national tour in October 2010.  These regional shows will provide rare opportunities to get up-close-and-personal with The New Up in very special, intimate venues as the band introduces new songs in many ‘fan stronghold’ cities.   

The New Up’s two studio EPs, Better Off (2009) and Broken Machine (2008), the latter of which debuted and spent several weeks on the CMJ Top 200, and debut full-length studio effort Palace of Industrial Hope(2007) were all mixed and engineered by one of the most in demand "audio alchemists" on the West Coast, Jaimeson Durr, who has worked with The Killers,Cake,Franz Ferdinand, and Handsome Boy Modeling School.  In August of 2010, The New Up's entire critically-acclaimed catalogue will be made available through all US music retail locations and worldwide digital music retailers through IRIS Digital Distribution.

The New Up, who Dennis Cook, (Pitchfork, Signal to Noise, and JamBase) deemed "a post-Radiohead group, full of mutated pop hooks, absinthe guitars, smartly wrangled chaos and undisguised beauty and feeling” and Chris Maroulakos of NBCSanDiego.com praised as “dark, dreamy rock with gorgeous female vocals” consists of ES Pitcher (vocals, guitar), Noah Reid (guitar, vocals), Hawk West (flute and automation), Dain Dizazzo (bass), and Drew Bertrand (drums).

In one of the most detailed feature articles about The New Up, which appears in this month’s July 2010 Performer Magazine, Tanya Fuller writes, “They are a sensory driven band, big on textures and big on noise, yet they balance that bravado with a sensual soulful awareness that comes through in their melodies and lyrics.’ Read the entire interview with The New UP: at: http://performermag.com

Check out The New Up’s ‘sensory-driven experience’, live, at any one of these five shows:

4th Ave Tavern, Olympia, WA
with Offshore Radio
Date: Friday, July 23, 2010
Door: $4, Showtime: 9pm Age: 21+ 
For more info: http://www.the4thave.com
Lucky's, Eugene, OR
with Eleven Eyes
Date: Saturday, July 24, 2010
Door: $3, Showtime: 9pm Age: 21+ 
For more info: http://luckeysclub.com
Knife Shop, Portland, OR
with The Heady Lammars, Vigil Shaw & Old Light Date: Sunday, July 25, 2010
Door: $5, Showtime: 9pm  Age: 21+ 
For more info: http://www.kellysolympian.com
Fitzgerald's, International Pop Overthrow, Huntington Beach, CA
Date: Friday, July 30, 2010
Door: $10, Showtime: 8pm  Age: 21+ 
For more info: http://www.fitzgeraldsoc.com
Cat Club, Hollywood, CA
Date: Saturday, July 31, 2010
Door: $10, Showtime: 8:30pm Age: 21+ 
For more info: http://www.myspace.com/thecatclub
 

To check out The New Up’s Bitch video, or for band news, please visit thenewup.com

To arrange interviews, concert review credentials, or request a copy of anyThe New UpCD for review, please contact Christopher Buttner at 415-233-7350 or email: chris@prthatrocks.com

For radio enquiries, please contact Brian Gerhard at Rocket Shop Promotions at 303-258-6806 or via email at brian@rocketshoppromotions.com

For US distribution inquiries, please contact Steffen Franz or Ben Lang at Independent Distribution Collective, 415-292-7007 or via email at sales@independentdistro.com

 


For more info, please contact Christopher Buttner, contact info above.  

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