MTV-lauded The New Up Announces CD Release Party for Gold
August 20, 2010 – San Francisco, CA – The New Up, voted a Best Bay Area Breakout Band of 2009 on MTV2/Ourstage, proudly announces their "Glitz, Gold & Rock & Roll" CD release party in honor of their fourth studio effort, Gold, at Café DuNord, Saturday night, September 18, 2010. Golden Tickets include an advance copy of Gold plus admission, sans service fees, and can be purchased at www.thenewup.com
NBCSanDiego.com calls The New Up “dark, dreamy rock with gorgeous female vocals,” Behind the Hype states, "Metric with a touch of The Rolling Stones, with a front woman with an addictive, classy, lingering voice," and Flagpole says, "striking, exotic and brashly coherent indie pop that feel[s] like the sonic equivalent of a thrill ride." In a recent feature article on The New Up, Tanya Fuller writes in the July 2010 Performer Magazine, "They are a sensory-driven band, big on textures and big on noise, yet they balance that bravado with a sensual soulful awareness that comes through in their melodies and lyrics."
Gold was recorded at Radical House Studios and The Pleasure Pad Studios in San Francisco, with engineering by Andrew Michael Bertrand and Adam Fine. Gold was produced by Andrew Bertrand, Noah Reid and The New Up, and mastered by Roger Lian (The White Stripes, Madonna, The Killers, Smashing Pumpkins, and The Strokes) at Masterdisk in New York City. Gold is the culmination of a series of three EPs that includes Better Off (2009) which Performer Magazine called, “An artful sonic balance that's miles beyond the typical indie-rock release," and the CMJ Top 200-charting Broken Machine (2008). Better Off, Broken Machine and The New Up’s 2007 full-length studio effort Palace of Industrial Hope, all were mixed and engineered by one of the most in demand "audio alchemists" on the West Coast, Jaimeson Durr, who has worked with The Killers, Cake, Franz Ferdinand, and Handsome Boy Modeling School.
Delivering captivating live performances that combine uniquely catchy songs with polished chops and inspired musicianship, The New Up features Noah Reid on guitar, Hawk West on flute and automation, Dain Dizazzo on bass, Drew Bertrand on drums, and – front and center – the intoxicatingly liquid voice of ES Pitcher, who the Sacramento News & Review calls "the bastard love child of Siouxsie Sioux and Karen O."
In August of 2010, The New Up's entire critically acclaimed catalogue will be made available through all US music retail locations and worldwide digital music retailers through IRIS Digital Distribution.
The New Up’s "Glitz, Gold & Rock & Roll" CD Release Party for Gold
To check out The New Up’s Bitch video, or for tour info and band news, please visit thenewup.com
For US distribution inquiries, please contact Steffen Franz or Ben Lang at Independent Distribution Collective, 415-292-7007 or via email at firstname.lastname@example.org
For more info, please contact Christopher Buttner, contact info above.