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MTV-lauded The New Up Announces CD Release Party for Gold
"Glitz, Gold & Rock & Roll" at Café Du Nord Heralds in Fourth Studio Effort from San Francisco Band

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The New Up, voted a Best Bay Area Breakout Band of 2009 on MTV2/Ourstage, proudly announces their "Glitz, Gold & Rock & Roll" CD release party in honor of their fourth studio effort, Gold, at Café DuNord, Saturday night, September 18, 2010.
With the release of their fourth studio effort, Gold, The New Up, who, according to Jennifer Gibson of Flagpole Magazine, “shattered my placid veneer with some of the most striking, exotic and brashly coherent indie-ish pop that’s ever graced my ears,” will embark on their fourth national tour in October 2010.
BigDiction.net states, “The New Up never fails to create catchy pop melodies that are just begging to be sung along with…” And sing along you can, because in August of 2010, The New Up's entire critically-acclaimed catalogue will be made available through all US music retail locations and worldwide digital music retailers through IRIS Digital Distribution.

August 20, 2010 – San Francisco, CAThe New Up, voted a Best Bay Area Breakout Band of 2009 on MTV2/Ourstage, proudly announces their "Glitz, Gold & Rock & Roll" CD release party in honor of their fourth studio effort, Gold, at Café DuNord, Saturday night, September 18, 2010.  Golden Tickets include an advance copy of Gold plus admission, sans service fees, and can be purchased at www.thenewup.com

NBCSanDiego.com calls The New Up “dark, dreamy rock with gorgeous female vocals,” Behind the Hype states, "Metric with a touch of The Rolling Stones, with a front woman with an addictive, classy, lingering voice," and Flagpole says, "striking, exotic and brashly coherent indie pop that feel[s] like the sonic equivalent of a thrill ride."  In a recent feature article on The New Up, Tanya Fuller writes in the July 2010 Performer Magazine, "They are a sensory-driven band, big on textures and big on noise, yet they balance that bravado with a sensual soulful awareness that comes through in their melodies and lyrics." 

Gold was recorded at Radical House Studios and The Pleasure Pad Studios in San Francisco, with engineering by Andrew Michael Bertrand and Adam Fine.  Gold was produced by Andrew Bertrand, Noah Reid and The New Up, and mastered by Roger Lian (The White Stripes, Madonna, The Killers, Smashing Pumpkins, and The Strokes) at Masterdisk in New York City.  Gold is the culmination of a series of three EPs that includes Better Off (2009) which Performer Magazine called, “An artful sonic balance that's miles beyond the typical indie-rock release," and the CMJ Top 200-charting Broken Machine (2008).  Better Off, Broken Machine and The New Up’s 2007 full-length studio effort Palace of Industrial Hope, all were mixed and engineered by one of the most in demand "audio alchemists" on the West Coast, Jaimeson Durr, who has worked with The Killers, Cake, Franz Ferdinand, and Handsome Boy Modeling School

Delivering captivating live performances that combine uniquely catchy songs with polished chops and inspired musicianship, The New Up features Noah Reid on guitar, Hawk West on flute and automation, Dain Dizazzo on bass, Drew Bertrand on drums, and – front and center – the intoxicatingly liquid voice of ES Pitcher, who the Sacramento News & Review calls "the bastard love child of Siouxsie Sioux and Karen O." 

In August of 2010, The New Up's entire critically acclaimed catalogue will be made available through all US music retail locations and worldwide digital music retailers through IRIS Digital Distribution.

The New Up’s "Glitz, Gold & Rock & Roll" CD Release Party for Gold
(also appearing: The Hundred Days, The Moanin' Dove and Jack Frost spins the DJ Dance Party!) 

  • Where: Café Du Nord (21-years and over please), 2170 Market Street, SF, CA, tel: 415-861-5016 www.cafedunord.com
  • When:  Saturday, September 18, 2010, Doors at 8:30 p.m., Show starts at 9:30 p.m.
  • Cost: $13 advance, $15 day of show; $19.99 “Golden Ticket” includes an advance copy of Gold, available only through September 15 on www.thenewup.com, and no additional ticket service fees.

To check out The New Up’s Bitch video, or for tour info and band news, please visit thenewup.com

To arrange interviews or request a copy of any The New Up CD for review, please contact Christopher Buttner at 415-233-7350 or email chris@prthatrocks.com

For radio enquiries, please contact Brian Gerhard at Rocket Shop Promotions at 303-258-6806 or via email at brian@rocketshoppromotions.com

For US distribution inquiries, please contact Steffen Franz or Ben Lang at Independent Distribution Collective, 415-292-7007 or via email at sales@independentdistro.com

 


For more info, please contact Christopher Buttner, contact info above.  

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