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MTV-lauded The New Up Announces Fourth Studio CD Release, Gold

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The New Up, voted a Best Bay Area Breakout Band of 2009 on MTV2/Ourstage, proudly release their fourth studio effort, Gold.
With the release of Gold, The New Up, who, according to Jennifer Gibson of Flagpole Magazine, “shattered my placid veneer with some of the most striking, exotic and brashly coherent indie-ish pop that’s ever graced my ears,” will embark on their fourth national tour in October 2010. states, “The New Up never fails to create catchy pop melodies that are just begging to be sung along with…”

August 26, 2010 – San Francisco, CAThe New Up, voted a Best Bay Area Breakout Band of 2009 on MTV2/Ourstage, proudly announces the release of their fourth studio CD, Gold, October 26, 2010. Pre-release purchases of Gold are exclusively available at:

Gold was mastered by Roger Lian (The White Stripes, Madonna, The Killers, Smashing Pumpkins, and The Strokes) at Masterdisk in New York City, is the culmination of a series of three EPs; Better Off (2009) which Performer Magazine called, “An artful sonic balance that's miles beyond the typical indie-rock release," and the CMJ Top 200-charting Broken Machine (2008). calls The New Up “dark, dreamy rock with gorgeous female vocals,” Behind the Hype states, "Metric with a touch of The Rolling Stones, with a front woman with an addictive, classy, lingering voice," and Flagpole says, "striking, exotic and brashly coherent indie pop that feel[s] like the sonic equivalent of a thrill ride."  In a recent feature article on The New Up, Tanya Fuller writes in the July 2010 Performer Magazine, "They are a sensory-driven band, big on textures and big on noise, yet they balance that bravado with a sensual soulful awareness that comes through in their melodies and lyrics." 

Delivering captivating live performances that combine uniquely catchy songs with polished chops and inspired musicianship, The New Up features Noah Reid on guitar, Hawk West on flute and automation, Dain Dizazzo on bass, Drew Bertrand on drums, and – front and center – the intoxicatingly liquid voice of ES Pitcher, who the Sacramento News & Review calls "the bastard love child of Siouxsie Sioux and Karen O."

Gold was recorded at Radical House Studios and The Pleasure Pad Studios in San Francisco, with engineering by Andrew Michael Bertrand and Adam Fine.  Gold was produced by Andrew Bertrand, Noah Reid and The New UpBetter Off, Broken Machine and The New Up’s 2007 full-length studio effort Palace of Industrial Hope, all were mixed and engineered by one of the most in demand "audio alchemists" on the West Coast, Jaimeson Durr, who has worked with The Killers, Cake, Franz Ferdinand, and Handsome Boy Modeling School

To check out The New Up’s Bitch video, or for tour info and band news, please visit

To arrange interviews, show review credentials, or request a copy of Gold for review, please contact Christopher Buttner at 415-233-7350 or email

For radio enquiries, please contact Brian Gerhard at Rocket Shop Promotions at 303-258-6806 or via email at

For US distribution inquiries, please contact Steffen Franz or Ben Lang at Independent Distribution Collective, 415-292-7007 or via email at


For more info, please contact Christopher Buttner, contact info above.