HONOR SOCIETY ENGAGES WITH
FANS USING FLOWD
December 21, 2011, Los Angeles, CA – Indie pop band Honor Society (www.honorsocietymusic.com) has signed up to use Flowd, the music lover’s social network, on its current Rock the Red Kettle Tour. The band, which has more than 130,000 Facebook followers, and whose recent EP, ‘A Tale of Risky Business, Part II,’ cracked the Billboard 200 through iTunes and Amazon downloads alone, will reward the first 5 fans to check into each gig
with meet-and-greets with the band at each of the tour’s 18 shows. The tour is in partnership with the Salvation Army, and fans will receive information on where to contribute locally to the organization.
Using Flowd, Honor Society will activate greater engagement through its social network, enabling the major-market tour - which kicked off Saturday, November 26 in Orlando, and hits Atlanta, New York, Boston, Toronto, Nashville, Detroit, St. Louis, Phoenix, and Los Angeles, among other stops - to demonstrate the effectiveness of mobile social media music promotion. As Honor Society’s first tour as independent artists, the Rock the Red Kettle tour will also demonstrate the band’s ability to seamlessly connect with fans who have watched the group rise from its Hollywood Records debut, ‘Fashionably Late,’ and its supporting role on the Jonas Brothers World Tour in 2009. The group has shown deft touches with social media, launching the Honor System (#HONORsystem) in 2010, and liberally releasing tracks through its web site.
“We rely heavily on our social media outreach, and as independent artists we see this as the primary communications vehicle for speaking to fans and releasing our music. There is no separation between the fan and the band, in this sense, and Flowd will help us aggregate our promotions in one app,” said Honor Society. “Our audience is the ideal market segment for social media engagement, and this provides us with a greater creative platform for marketing new ideas. We also believe that Flowd can help us create awareness and proceeds to the Salvation Army, a favorite charity, during their peak fundraising season. This type of fan activism is another aspect of our message that we want to drive through our fans.”
“With the addition of new features to Flowd this past month, we can provide bands such as Honor Society a stronger platform for both live performance engagement and persistent promotional hooks, which will amplify their overall sell-through with superfans,” said Tommi Laitinen, SVP, Flowd. “The Honor Society story tracks ideally with Flowd’s services, and we are thrilled that the band will create greater awareness and buzz-building for their tour and for the Salvation Army. As a young group with a passionate social media following, Honor Society embodies the kind of artist partnership that Flowd seeks, as they drive greater traffic and overall e-commerce opportunities through their every move.”
Music fans can download Flowd for free from the iTunes App Store, Android Market and Nokia Ovi store. Fans can find their favorite bands under Artists and get regular news, views and photos by following them. Fans can also discover more about artists’ upcoming gigs by clicking on Events on the artist’s profile, listen to their latest tracks, and watch their latest videos under Music.
By using Flowd, music fans can also use a wide range of social networking features including check-in to places, send messages and pictures, share the music that they’re listening to and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. Flowd allows music fans to keep up to date with artists’ news and views, track and check-in to latest gigs and appearances and view photos and videos. The Flowd community now results in 350% higher engagement rates for music fans than on Facebook.
Artists can also reward their fans for their loyalty by using Flowd’s Frequent Fans tool. This provides artists with a comprehensive marketing tool that allows them to issue tailored Offers to fans through in-app mobile coupons. Flowd will be rolling out new features to its Frequent Fans tool over the next six months.
A portfolio company of Digia Ventures, the venture division of leading Finnish technology services firm Digia, Plc with offices in technology
hubs Helsinki, Finland and Santa Clara, CA, Flowd has created a mobile commerce platform – Frequent Fans – that provides music artists and promoters with a flexible method for creating loyalty programs for fans, and aggregating mobile check-in, photo and video uploads, and contests that bring the fan and the performer closer than ever, whenever and wherever they might wish to engage.
For more information, please visit http://flowd.com. Follow the latest news and features through www.Twitter.com/flowdapp and http://www.facebook.com/flowd.fans and view the latest videos on Flowd’s YouTube Channel at http://bit.ly/gJUZA7 Also, for immediate detailed updates, be sure to read: http://blog.flowd.com/
ABOUT FLOWD: Flowd is the music lovers’ social network. Flowd helps fans keep up with their favorite music acts’ latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. High-profile artists using Flowd today include Armin van Buuren, Alex M.O.R.P.H., HeadHunterz, Markus Schulz, Gareth Emery, Fenech Soler, Ferry Corsten, We Are The Ocean and others.
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.