RECORDS CHOOSE FLOWD TO CONNECT THEIR ARTISTS WITH FANS
December 21, 2011, London, England: Hassle Records has teamed up with Flowd (www.flowd.com), the music lover’s social network, to get all its artists active on the online and mobile application from today.
Artists on Hassle Records’ books include Cancer Bats, Turbowolf and The James Cleaver Quintet, plus We Are the Ocean, who has already run several successful campaigns with Flowd.
Speaking of the decision to partner with Flowd, Mike Hemsley from Hassle said: “We’re really excited to bring Flowd on board for all of our artists, especially after seeing the success that We Are The Ocean had with their promotions through their Frequent Fans platform. We look forward to using Flowd to run similar campaigns across all of our artists as we see major potential for it to help us build and monetize our artists’ relationships with their fans.”
Tommi Laitinen, SVP for Flowd continued: “Hassle Records is the first label to partner with Flowd to sign all its artists up to our platform. This partnership comes off the back of successful campaigns for individual artists, and we’re pleased that record labels are now recognizing how Flowd can make a real impact in monetizing the artist-fan relationship. We look forward to working closely with Hassle Records for artist campaigns in the future.”
Popular rock-band We Are The Ocean held special promotions for their fans during summer 2011 through the Frequent Fans program on Flowd. As well as activity at Reading festival, We Are The Ocean used Flowd to promote their Live & Unplugged acoustic show on 18th August.
Results from this show included:
• 7.5% of attendees used Flowd to check in to the gigs and 76% of those went on to collect a free poster from the merchandise stand
• Increase in merchandise sales with 31% of people collecting their free poster going on to buy additional merchandise, with an average of £16 ($25 US), spent by each person
For Hassle Records enquiries, please contact:
For Flowd media inquiries, please contact:
Tel: +44 207-608-4649
ABOUT HASSLE RECORDS: Hassle Records is an independent record label based in London, UK. Formed in 2005, over the years, Hassle Records has released albums by a range of artists including Alkaline Trio, Alexisonfire, Juliette & The Licks, Four Year Strong, Trash Talk, Zico Chain, and Rolo Tomassi. The current roster consists of August Burns Red, Cancer Bats, Turbowolf, The James Cleaver Quintet, Blitz Kids, Ten Second Epic and We Are The Ocean. http://www.hasslerecords.com
ABOUT FLOWD: Flowd is the music lovers’ social network. Flowd helps fans keep up with their favorite music acts’ latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. High-profile artists using Flowd today include Armin van Buuren, Alex M.O.R.P.H., HeadHunterz, Markus Schulz, Gareth Emery, Fenech Soler, Ferry Corsten, We Are The Ocean and others. http://www.flowd.com
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.