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For Immediate Press Release
For more info, please contact:
Christopher Buttner, President
PRThatRocks.com
Tel: 415-233-7350
Email: Chris@prthatrocks.com


To download the
Michael McDermott
press release as a
WORD document, please click here.

CMSC Spirits Signs Chef Michael McDermott as Spokesperson for Love Potion #9® Premium Liqueur 

Morganville, NJ, September 30, 2009 – CMSC Spirits announces the appointment of Chef Michael McDermott as product spokesman for the infinitely mixable Love Potion #9® 60-proof distilled spirit specialty.  Chef Michael will develop recipes incorporating Love Potion #9®, as well as develop new cocktail, savory and dessert recipes, appear in promotional and cooking instructional videos and make personal appearances.  In addition, Chef Michael will act as product liaison to leading cruise lines and resorts.

Click on images below to englarge or download high-res version for print publication.
Chef Michael McDermott, Love Potion #9® Spokesperson.

Sweet, very complex, delightfully aromatic, and infinitely mixable, Love Potion #9® can be enjoyed straight like brandy, on the rocks or added to cocktails where its flavor blends with and accentuates fruit juices, mixers, sodas, and, especially, other spirits, including Vodka, Tequila, Rum, and Whiskey. 

Chef Michael is a graduate of the prestigious Culinary Institute of America and has served as an Executive Chef, Chef Instructor, Culinary Director, and Chef Talent on ShopNBC, CNN, MSNBC, Bravo, Lifetime, and HBO.  He has consulted to Oxford Brooks University, General Mills Industries, the USDA, The National School Lunch Program, Nestlé USA, and The White House.  Chef Michael was the Manager of Culinary Development and Services for Celebrity Cruise Lines, and along with his team, achieved Condé Nast top rating for fleet ships. 

Love Potion #9® is a 60-proof, incredibly smooth, no grain alcohol  (30% pure sugarcane alcohol) ‘distilled spirits specialty’ that was developed over the course of five years and almost 1,800 trial-and-error formulations before its blend of 20 exotic tropical fruit flavors, including mango, peach, chocolate, vanilla, pear, apple, cherry, almond and many others, was perfected.  Sweet, very complex, delightfully aromatic, and infinitely mixable, Love Potion #9® can be enjoyed straight like brandy, on the rocks or added to cocktails where its flavor blends with and accentuates fruit juices, mixers, sodas, and, especially, other spirits, including Vodka, Tequila, Rum, and Whiskey.  In addition to its flexibility as a cocktail mixer and straight-up drink specialty, Love Potion #9® also opens up unlimited opportunities for dishes prepared in the kitchen, including appetizers, soups, entrees, baked goods, and it’s marvelous over ice cream and other frozen desserts.

Tina LoBosco, President of CMSC Spirits Group states, “With Chef Michael’s diversified skill set we anticipate strong and diverse brand awareness, and recipe and sales development in short order.  Chef Michael will also be instrumental in supporting our sales teams efforts as we enter the new and exciting market of catering to the world’s leading resorts and cruises lines with Love Potion #9®.”

For more info, please visit http://www.lovepo9.com and http://www.youtube.com/lovepo9 - For distribution inquiries, please contact Tina LoBosco at tlobosco@cmscspiritsgroup.com or tel: 732-526-7460.  Please direct Love Potion #9® media review sample inquiries to Christopher Buttner at chris@prthatrocks.com or 415-233-7350.

 

 

 


For more info, please contact Christopher Buttner, contact info above.  

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