FOR IMMEDIATE PRESS RELEASE
For more info, please contact:
Tina LoBosco, President
CMSC Spirits, Inc.
Phone: 732-526-7460
Email: tlobosco@cmscspiritsgroup.com

 


Press Contact:
Christopher Buttner
Tel: 415-302-0839
Email: Chris@prthatrocks.com

CMSC Spirits Launches Love Potion #9®
Boutique Distiller to Introduce New Premium Spirit at 2009 WSWA Expo

 

April 25, 2009 – Morganville, NJ CMSC Spirits, WSWA Booth number 721, proudly introduces their new premium spirit product, Love Potion #9® at the Wine and Spirits Wholesalers of America Expo, Orlando, Florida, April 25 - 28.   Love Potion #9® is a 60-proof, incredibly smooth, no grain alcohol (30% pure sugarcane alcohol) ‘distilled spirits specialty' that was developed over the course of five years and almost 1,800 trial-and-error formulations before its blend of 20 exotic tropical fruit flavors, including mango, peach, chocolate, vanilla, pear, apple, cherry, almond and many others, was perfected.   As a best selling South American spirit product since 1994, a decade and a half of ‘mixology' and recipe testing on three continents, and a 2009 World Spirits Competition Gold Medal Award recipient, it is now being introduced to the United States as Love Potion #9® - one of the most versatile spirits ever to hit store and bar shelves.

Sweet, very complex, delightfully aromatic, and infinitely mixable, Love Potion #9® can be enjoyed straight like brandy, on the rocks or added to cocktails where its flavor blends with and accentuates, fruit juices, mixers, sodas, and, especially, other spirits, including Vodka, Tequila, Rum, and even cream liqueurs.   Love Potion #9® also opens up unlimited opportunities for dishes prepared in the kitchen, including appetizers, soups, entrees, baked goods, and it's marvelous over ice cream and other frozen desserts.  

“It is so delicately balanced, no one fruit flavor dominates,” states Tina LoBosco, President of CMSC Spirits.   “What makes Love Potion #9® so unique is that it tastes different every time.   It's an unpredictable and exciting spirit that brings out passion and romance when served straight up or added to classic cocktails, like a Mojito, Margarita, Piña Colada, Daiquiri, Martini, Cosmo, or Rum-and-Coke.   It can also be used as the base spirit for countless new and exciting cocktail recipes, many of which will be included in a cocktail and recipe booklet attached to the neck of each 375ml and 750ml bottle.   Like Love itself, you're only limited by your imagination in finding new and exciting ways to experience Love Potion #9®.”

In addition to its flexibility as a cocktail mixer, straight-up drink specialty, and cooking ingredient, the product's whimsical and romantic name, retro-classic bottle, and striking logo, with its accentuated and dramatic “#9” will captivate the imagination of every bar patron and store consumer, like love at first sight.

Packaging for a product bearing a name as iconic as Love Potion #9® , which has been etched into the American lexicon and psyche through contemporary music, required an impactive logo that would jump off an equally striking bottle, so it would grab attention and be recognizable from 25-feet across a crowded club, bar or store aisle.   The timeless bottle design is a blend of “old world apothecary” with a modern flair for an appearance that transcends old and new, vintage and modern, and elixir and spirits.   Love Potion #9® 's striking packaging was designed for a quick and consistent sell-through.  

LoBosco states, “Retailers will find that Love Potion #9® is going to be the de facto Valentine's Day, Wedding, Anniversary, Engagement, Christmas, and Birthday gift in very short order and bartenders will go through it by the case when prominently displayed.   Nothing screams ‘impulse buy' like a spirits product named Love Potion #9®. ”

Love Potion #9® will be formally introduced to the marketplace in 50ml, 375ml and 750ml bottles at the Wine and Spirits Wholesalers Expo (www.wswa.org), Orlando, Florida, April 25 – 28, 2009, and begin shipping to Distributors in May 2009.   Interested distributors may inquire about receiving 50ml Love Potion #9® tasting samples, which are available now.

Distributors interested in more info may contact Tina LoBosco at tlobosco@cmscspiritsgroup.com or tel: 732-526-7460.



For more info, please contact Christopher Buttner, contact info above.  

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