CMSC Spirits Launches Love Potion #9® in New Jersey
July 13, 2009 – Morganville, NJ – CMSC Spirits is now shipping their new premium spirit product, Love Potion #9®, to New Jersey liquor stores. Love Potion #9® is a 60-proof, incredibly smooth, no grain alcohol (30% pure sugarcane alcohol) ‘distilled spirits specialty’ that was developed over the course of five years and almost 1,800 trial-and-error formulations before its blend of 20 exotic tropical fruit flavors, including mango, peach, chocolate, vanilla, pear, apple, cherry, almond and many others, was perfected. As a best selling South American spirit product since 1994, a decade and a half of ‘mixology’ and recipe testing on three continents, and a 2009 World Spirits Competition Gold Medal Award recipient, it is now being introduced to the United States as Love Potion #9® - one of the most versatile spirits ever to hit store and bar shelves.
Sweet, very complex, delightfully aromatic, and infinitely mixable, Love Potion #9® can be enjoyed straight like brandy, on the rocks or added to cocktails where its flavor blends with and accentuates fruit juices, mixers, sodas, and, especially, other spirits, including Vodka, Tequila, Rum, and even cream liqueurs.
“It is so delicately balanced, no one fruit flavor dominates,” states Tina LoBosco, President of CMSC Spirits. “What makes Love Potion #9® so unique is that it tastes different every time. It’s an unpredictable and exciting spirit that brings out passion and romance when served straight up or added to classic cocktails, like a Mojito, Margarita, Piña Colada, Daiquiri, Martini, Cosmo, or Rum-and-Coke. It can also be used as the base spirit for countless new and exciting cocktail recipes.”
LoBosco continues, “Retailers will find that Love Potion #9® is going to be the de facto Valentine’s Day, Wedding, Anniversary, Engagement, Christmas, and Birthday gift in very short order and bartenders will go through it by the case when prominently displayed. Nothing screams ‘impulse buy’ like a spirits product named Love Potion #9®.”
Packaging for a product bearing a name as iconic as Love Potion #9®, which has been etched into the American lexicon and psyche through contemporary music, required an impactive logo that would jump off an equally striking bottle, so it would grab attention and be recognizable across a crowded club, bar or store aisle, for quick and consistent sell-through. The timeless bottle design is a blend of “old world apothecary” with a modern flair for an appearance that transcends old and new, vintage and modern, and elixir and spirits.
The product’s whimsical and romantic name, retro-classic bottle, and striking logo, with its accentuated and dramatic “#9” will captivate the imagination of every bar patron and store consumer, like love at first sight. In addition, the 12-bottle case, dramatically emblazoned with the Love Potion #9® logo, makes for a perfect Point-of-Purchase display.
In addition to its flexibility as a cocktail mixer and straight-up drink specialty, Love Potion #9® also opens up unlimited opportunities for dishes prepared in the kitchen, including appetizers, soups, entrees, baked goods, and it’s marvelous over ice cream and other frozen desserts.
Love Potion #9® is exclusively distributed through Fedway Associates, Inc.- 56 S Hackensack Ave, Kearny, NJ 07032-868. Tel: (973) 624-6444
New Jersey liquor retailers may contact:
Powell Saks, Sales Manager NY/NJ/CT
509 Highway 79
Morganville, NJ 07751
For national sales inquires, please contact Doug Hipp, National Sales Manager, at email@example.com or call 561-685-2050
ATTN: MEDIA PERSONNEL – Please direct Love Potion #9® review sample inquiries to Christopher Buttner at firstname.lastname@example.org or 415-233-7350.
For more info, please contact Christopher Buttner, contact info above.