For Immediate Press Release
For additional info, contact:
Christopher Buttner, President
Aarvak MarCom: PR THAT ROCKS™
Email: cb@aarvak.com


Briar Restaurant Group Adopts MOAEC, MUSIC ORGANIZER AND ENTERTAINMENT CENTER Technology.
Business Music Expenses Reduced and Profits Increase Thanks To Flexible Music Control Software.

February 25, 2003 – BRIGHTON, MASSACHUSETTS – Austin O’Connor, Chief Operating Officer of the Briar Restaurant Group and Vice President of the Massachusetts Restaurant Association, recently installed MOAEC systems in several of his seven restaurants and bar locations. MOAEC, an acronym for MUSIC ORGANIZER AND ENTERTAINMENT CENTER, combines the key features of cable, satellite, CD players, jukebox's, burners, radio stations, and DJ's into one user-friendly "PC software entertainment center.”

The MOAEC software automatically converts CDs to space-efficient, high fidelity MP3s, while categorizing the music based on beats-per-minute, energy, and genre. MOAEC users then can create, save and load playlists, sets, songs, promotions, introductions and commercials quickly, complete with DJ-like effects such as "song mixing", cross-fading, beat-matching, etc.

The Briar Group’s different themed restaurants take full advantage of MOAEC’s user-friendly, customizable features that ensure constant, trouble-free music playback and music matching for each location’s themed concept. Before installing MOAEC, O’Connor tried various other music systems, but nothing else matched MOAEC’s combination of user-friendly, intuitive controls, customizable programming, and affordable price.

“Multi-disc CD systems cost too much to maintain due to necessary replacement of scratched and stolen CDs, and there’s too much ‘dead air’ between tracks. We used CDs until the costs just got out of hand.” states O’Connor. “Digital Satellite Systems also didn’t offer enough of a music selection and I grew tired of the lack of Irish music available for my pubs. Other MP3 music management software systems featured such complex user interfaces, they were just too difficult for managers to comprehend, as well as program and operate.”

O’Connor states, “MOAEC provides the musical atmosphere that I, as an owner, need to create at each given location. I don’t want the atmosphere to reflect the musical preferences of a bartender or staff member, I want the music to reflect the establishment’s concept. For instance, if it’s a Jazz bar or an Irish pub, I need to know that my music playback system will play only Jazz or Irish music respectively. The MOAEC makes that possible, very easy, and cost effective.”

MOAEC is manufactured and distributed by Looney Productions, LLC; a leading entertainment software company with more than 16 years experience in the music entertainment industry. The MOAEC system is the industry's most user-friendly entertainment software package, with applications across a wide variety of industries.

MOAEC software is $699.95 US SUGGESTED LIST and is available from http://www.moaec.com

 

Photo Caption: BRIAN O’CONNOR POSES WITH THE MOAEC, MUSIC ORGANIZER AND ENTERTAINMENT CENTER, INTERFACE ON A COMPANY COMPUTER.