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"A_Rival Release 8-Bit Pimp"
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A_Rival, Revered Game Music Impresario, Releases Debut Solo Album, “8-Bit Pimp”
First-Ever CD of Original Music Composed Entirely on a Nintendo Entertainment System Sound Chip

Click on images below to englarge or download high-res version for print publication.
Game music producer, composer, and performer A_Rival (above) , proudly announces the release of his debut CD,
“8-Bit Pimp” (below)
; the first full-length, Hip-Hop album of all original music in where all tracks and beats were composed entirely using the sound chip of the Nintendo Entertainment System.
Paul Lipson, President of the Game Audio Network Guild (AudioGang.org), states, "A_Rival (above) has emerged as the leading voice of the Chip-Hop movement, His debut CD release puts everyone else on notice and commands attention with a signature sound and fearsome production acumen.”

August 31, 2010 – San Francisco, CA – Game music producer, composer, and performer A_Rival, proudly announces the release of his debut CD, “8-Bit Pimp”; the first full-length, Hip-Hop album of all original music in where all tracks and beats were composed entirely using the sound chip of the Nintendo Entertainment SystemA-Rival is quickly bridging the gap between Hip-Hop and the up-and-coming “Chiptune” scene – an emerging music genre established in San Francisco among DJs, composers, producers, and musically inclined fans of game music that seeks to push the boundaries of the art form.

Paul Lipson, President of the Game Audio Network Guild (AudioGang.org), as well as COO of San Francisco’s leading game music and audio production facility; Pyramind (Halo Waypoint, BioShock 2and Iron Man 2: The Video Game), states, "A_Rival has emerged as the leading voice of the Chip-Hop movement. His debut CD release puts everyone else on notice and commands attention with a signature sound and fearsome production acumen.”

A_Rival’s 8-bit infused “chip-hop” sound blends not only Hip-Hop and Nintendo Entertainment System audio synthesis, but also infuses high-energy Electro-House and Drum & Bass with a lyrical style that ranges from tumultuous, rapid-fire ‘Nerd Rhyming’ to influences of Hip-Hop icons, such as Busta Rhymes and Onyx.

While many musicians continue to struggle to find their niche, in a few short years A_Rival established himself as a game industry renaissance man by developing a loyal following and fanbase from the national electronic gaming community through multiple means. 

As, not only, a well-regarded “Street Fighter gaming competitor”, A_Rival is best known for composing multiple soundtracks for Nokia’s, now defunct, gaming division, as well as the title-screen music for Capcom's XBOX Live! "Super Street Fighter II HD Remix.” A_Rival’s remix of Clamato Fever is one of the most popular game music tracks on YouTube.com, having received hundreds of thousands of ‘plays’ to date. 

His industry connections lead him to quickly develop and promote his underground performer persona, A_Rival, and his 8-bit infused “Chip-Hop” sound directly at those individuals who would become the core of his fanbase: The Electronic Gaming Community.  Through his numerous industry connections and the ability to put on a riveting stage show, in under a year, A_Rival’s stature in the gaming industry is that of a leading and in-demand performer at the biggest public and corporate parties held during the foremost Electronic Gaming Expositions in America, including MagFest, PAX (Penny Arcade Expo) and E3, aka: the Electronic Entertainment Expo, and for corporations such as MicrosoftA_Rival will perform at PAX in Seattle, Washington, in September 2010.

In conclusion, Paul Lipson states, "A_Rival stands at the apex of video game history and new music innovation.  The revolution is well underway, and it has an 8-Bit champion changing all the rules and setting the pace!"

For more A_Rival info, please visit http://www.planetskill.com or http://www.myspace.com/8bitpimp

To arrange an interview with A_Rival or request a copy of “8-Bit Pimp” for review, please contact Christopher Buttner at 415-233-7350 or email: chris@prthatrocks.com

For radio enquiries please contact Brian Gerhard at Rocket Shop Promotions at telephone: 303-258-6806 or via email at brian@rocketshoppromotions.com

For US distribution enquiries, please contact Steffen Franz or Ben Lang at Independent Distribution Collective, telephone: 415-292-7007 or via e-mail at sales@independentdistro.com
 


For more info, please contact Christopher Buttner, contact info above.  

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